http://www.thecreativepenn.com/2009/06/26/author-platform/
http://www.thecreativepenn.com/2009/08/03/how-to-discover-and-build-your-author-brand/
http://www.thecreativepenn.com/2010/03/27/marketing-your-first-book-graham-storrs/
http://www.thecreativepenn.com/2009/08/14/3-steps-to-start-author-platform-building/